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2/22/2017 - Article

Powerful and Optimised Email Marketing Campaigns

Email marketing is one of the greatest and most cost-effective ways to connect with your customers, nowadays. This article explains how you can create powerful and optimised email campaigns, getting the best marketing performance on your efforts.

Email marketing, or eMarketing as we call it, ensures that your message is delivered very fast, compared with more traditional (physical) direct mail. Both in terms of design and delivery. Providing it is done properly and ethically, email marketing provides a mechanism whereby your message is blaster out to potentially large audiences.

5 ways to optimise your email campaigns:

1. Growing your mailing list.
Make it easy for your customers to sign-up on your website, in order to receive your emails. They might also sign-up in person at your place of business. Competitions and promotional offers are a great way to acquire new contacts and is a good strategy for the sharing of email addresses with you.

2. Optimising your creative assets.
Make sure you use strong, vivid images / graphics that stress the importance of each section of your email. Sometimes less is more - less content is often better when trying to convey your message.

3. Increasing open and click-through rates.
Make sure you put share options in your email, allowing your recipients to forward the email onto their friends and colleagues. Segment your mailing list to make sure your email message is relevant to the audience. Your emails will be opened much more frequently if their are the content is of interest to the recipients reading it.

4. Creating mobile-friendly emails.
Nowadays, people are moving to mobile. Therefore, optimise your email campaign for mobile devices. As over 40% of emails are opened using mobile devices, a mobile responsive design is very important.

5. Improving deliverability.
Test your email campaign - test to make sure your eCampaign works across various platforms such as mobile phone, tablet, and desktop. Making sure the buttons are clickable and easy to use on touchscreens. All these things can help Increase deliverability. You also need to check your subject line and email copy for certain words or phrases that might look like spam to spam filters. You can also analyse your bounce backs, ensuring that email addresses that have caused hard bounces are removed from your mailing list.

6 tips to help deliver powerful email marketing

Email marketing is a great way to contribute to your overall revenue. With this in mind, we would like to share tips on how to make your email marketing really powerful and grab the attention of your customers. Below are 6 tips you might find useful:

Tip 1 - Recognise your audience:

  • Understand what your recipients want and expect.
  • Encourage them to engage with you.
  • Offer them incentives to sign-up to your mailing list.

Tip 2 - Personalise your content:

  • Tailor your offers to your recipients profile.
  • Use your clients' names.
  • Include your clients company name.
  • Make the reading of your eCampaign an enjoyable experience.

Tip 3 - Create an inspiring design:

  • Create a beautiful email.
  • Space your content out clearly.
  • Use attractive images.
  • Avoid personal questions to your recipients.

Tip 4 - Remember the unsubscribe button

  • Not inlcuding an unsubscribe “Button” or "link" in your email campaign can cause suspension of your account on many email marketing software applications. It can also cause a campaign to be reported as spam.

Tips 5 - Your subject line is important:

  • Create a short subject line (as recipients tend to ignore long subject lines. They just don’t have time to read lots of text.)

Tips 6 - Analytics are your best friend:

  • Track your conversion performance. It is a smart way to know what works for you and what doesn't.
  • Use an analytics tool to track your email conversion rates.

We hope you found this article useful.

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